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Compared to this time last year, when Netflix lost 800,000 subscribers following a price hike, the streaming service looks like a success story, adding 1.16 million new users this quarter. But that's not how Wall Street feels, which has the company's stock down almost 17 percent following its earnings report. That's because Netflix isn't living up to its potential. The company had promised 7 million new subscribers this year. The third quarter number puts it up to 3.43 million, and the company is lowering expectations for Q4. 

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